Doordash's Super Bowl Ads: Promo Codes & Sweepstakes!

Micaela Glover IV 06 May 2025

Are you ready to witness a marketing spectacle unlike any other, where a single commercial promises to unlock a treasure trove of goodies? DoorDash's audacious Super Bowl gamble, offering a sweepstakes with a prize pool worth nearly half a million dollars, is a testament to the power of innovative advertising and the enduring allure of the Super Bowl itself.

The annual Super Bowl, a cultural behemoth, is not merely a sporting event; its a stage for brands to showcase their most creative and ambitious campaigns. This year, DoorDash, in a move that has already generated considerable buzz, decided to use the power of this event to give away a mountain of prizes. The core concept? Watching their commercial, memorizing a ridiculously long promotional code, and entering it on their website to win everything advertised during the game. It's a bold, attention-grabbing strategy that leverages the massive viewership of the Super Bowl and the inherent desire for free stuff.

Aspect	Details
Campaign Name	DoorDash "All the Ads" Super Bowl Sweepstakes
Goal	To increase brand awareness, drive user engagement, and promote DoorDash's services.
Prize Pool	Approximately 2,468 items, totaling $480,000 (originally reported as $340,000 in some sources). Included cars, gift cards, phones, and items from all the Super Bowl commercials.
Key Element	A "lengthy promotional code" featured in the DoorDash commercial during the Super Bowl. Viewers had to memorize the code.
Entry Method	Entering the promotional code correctly on a dedicated DoorDash sweepstakes website. Required name, email, and phone number.
Partnerships	Collaborations with over a dozen brands, including a direct competitor, Uber Eats. The commercial showcased these brands.
Ad Agency	Wieden+Kennedy Portland
Air Date & Time	During the fourth quarter of the Super Bowl LVIII matchup, February 11th. The giveaway started around 3:30 p.m. EST and ended at 11:59 p.m. EST.
Voiceover	Laurence Fishburne
Results/Impact (Preliminary)	Increased awareness of DoorDash's grocery offerings (17% increase in awareness following the 2023 Super Bowl ad). Generate significant social media buzz, and increased website traffic.
Winner	One lucky contest winner, name revealed on Monday.
Reference	AdWeek - DoorDash Super Bowl 2024 Ad

The Super Bowl LVIII commercial, which aired during the fourth quarter of the game, was crafted by the agency Wieden+Kennedy Portland. The commercial itself served as a clever showcase of the various brands that had booked advertising spots during the Super Bowl. It was essentially an advertisement for all the other advertisements, a meta-commentary on the event's commercial nature. This approach was, at once, self-referential and deeply integrated with the overarching goal of the sweepstakes.

The promotional code, the key to unlocking the potential riches, was, by all accounts, a lengthy and intricate sequence, designed to test the memory and dedication of viewers. The campaign required people to not just passively watch the game but to actively engage with the commercial, a strategy that aimed to solidify the DoorDash brand in the minds of viewers. This kind of interactive approach is a major shift in advertising; the days of simply displaying a product or service are evolving rapidly.

The sweepstakes concept wasn't simply about giving away prizes, it was a bold effort to boost awareness. By promising to give away everything, DoorDash aimed to create a buzz and generate enormous social media chatter. This approach, which included a diverse selection of items ranging from automobiles to gift cards and, smartphones, was designed to appeal to a broad audience. It was a clever move, highlighting the broad range of products and services that can be delivered through the DoorDash platform. Furthermore, this move increased public awareness of DoorDash platform that offers groceries, as shown by the 17% increase after the 2023 Super Bowl ad, showcasing that the company is expanding its services and making itself a one-stop shop for every household need.

The promotion was announced well in advance of the Super Bowl, fueling anticipation. A teaser commercial previewed the plethora of brands that would be featured, including familiar names like Reese's, M&M's, Popeye's, and Intuit TurboTax. The voice of Laurence Fishburne added a touch of celebrity glamour and credibility to the campaign. All of this, meticulously planned, was designed to make DoorDash the talk of the event, not just another advertiser.

The mechanics of the sweepstakes were straightforward, yet demanding. Viewers were instructed to watch the DoorDash ad closely, find the promotional code, and then enter it correctly on the designated website. The timeframe for entry was limited, starting at the Super Bowl kickoff and ending at the end of the day, creating a sense of urgency and further incentivizing quick action. Each participant was limited to a single entry, aimed at promoting fairness.

The ad itself, titled "DashPass Math," was designed to be memorable and engaging, highlighting the benefits of DoorDash's subscription service, DashPass. The premise of the ad, although not overly complex, was effective. It showcased the convenience and the savings that DashPass could offer. It presented the promotional code as a key that was necessary for people to solve the "math" problem.

The "All the Ads" sweepstakes was more than just a contest; it was an event in itself. It was a bold demonstration of how brands can think creatively to leverage major cultural moments, and the overall goal was to boost brand engagement and gain a competitive edge. The sheer scale of the giveaway, in terms of prize value and the number of items involved, was staggering, and designed to capture headlines and create an unforgettable brand experience. Even if someone did not win, the experience of watching the ad and attempting to get the code was still a marketing success for DoorDash.

The campaigns success or failure, however, will not be solely determined by how many entrants correctly entered the promotional code, but rather on the impact on brand perception, the increase in the use of DoorDash, and the overall market share gained. The true measure of the promotion is how well this advertising campaign was able to increase market penetration and generate tangible returns for DoorDash.

The creative collaboration between DoorDash and the various brands in the commercial was a smart move. The inclusion of a direct competitor, Uber Eats, was a particularly audacious play, as it underscores DoorDash's confidence and commitment to its brand's dominance within the food delivery landscape. The strategic alignment of the company with Uber Eats, a direct competitor, can be viewed as an act of confidence.

DoorDash's approach wasn't without its challenges. Memorizing a long code can be difficult for a large audience and can frustrate some people. Ensuring that the sweepstakes website was capable of handling the expected influx of traffic was also paramount. However, these are issues that all marketing campaigns that generate lots of interest have to face, and DoorDash took them head-on with a massive marketing push that would likely make an impact for the company.

The impact of the DoorDash campaign will be measured in terms of increased brand awareness, customer acquisition, and ultimately, revenue generation. Was the promo code difficult to memorize? Yes. Was it a risky strategy? Arguably. But one thing is certain: DoorDash made a statement. They not only got consumers talking but also showed other brands that it is the time to think outside of the box and try new marketing ideas to reach the largest and most diverse audience possible.

The campaign's success can be measured by the number of entries, web traffic spikes, and social media buzz generated. The fact that other brands got some indirect publicity is a testament to how bold and engaging the advertisement was. DoorDash's Super Bowl sweepstakes serves as a fascinating case study in modern marketing, and it will be interesting to see what lessons are taken from this grand sweepstakes.

In conclusion, DoorDash's Super Bowl campaign was a bold and exciting gamble. By linking its brand to the excitement of the Super Bowl and offering a massive giveaway, the company aimed to generate unprecedented levels of brand awareness and customer engagement. DoorDash chose to take a unique approach to advertise and the impact of the campaign will continue to be realized as the Super Bowl buzz settles down. Its a move that demonstrates a willingness to embrace the boldness of advertising, and it will be something that marketing experts will analyze for years to come.

Doordash Super Bowl Promo Code Advert 2024 For The Giveaway Daily

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Doordash's Super Bowl Ads: Promo Codes & Sweepstakes!

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